LUXURY DIVISION

Walraven Sax launched the LUXURY DIVISION in 2019. This division focuses on introducing and marketing of (ultra) premium wines and spirits.

The LUXURY DIVISION is characterized by the selection of its range:

- Ultra premium wines & spirits
- Partnerships with family businesses
- 'Estate grown'
- Sustainably or organically produced
- Internationally recognized and awarded

This division focuses on the top segment On Trade, Gastronomy and independent liquor stores

Why introduce a Luxury Division?
Consumers drink less alcohol, but are increasingly opting for better quality wine. This development has been going on for several years. This trend is not only visible in the Netherlands, but worldwide. Large brand owners such as Torres, Gallo and Frescobaldi are responding to this and are investing more and more in premium and ultra premium wines. In the coming years, they will introduce more of these wines to the Dutch market.

For more information about the division please contact us via luxurydivison@walravensax.nl or use our contactform.